Bart Mroz – Medium

Apr 28

TikTok has Forever Changed the ‘DIY’ Game

TikTok has changed #eCommerce permanently. Overall revenue rose 16% from a year earlier to $717.1 million. With money to be made, the DIY sector of TikTok has blown up with bright-eyed and bushy-tailed crafters looking for inspiration and new trends, along with an entirely new platform to sell from directly. …

1 min read

Apr 27

Don’t put your leg in between a Murphy Bed

On my 42 birthday, a Murphy Bed fell on me, and I ended up in the hospital overnight, but that is a story for another day. We needed to replace our bed with another. …

2 min read

Apr 26

To Survive, Craft Stores Must Go Digital

The pandemic might have caused an unprecedented boom in crafting, but craft retailers must have a digital eCommerce presence if the market wants to see any longevity. #craft #ecommerce In the second quarter of 2021, Michaels reported a net sales increase of 11.1% to $1.1 billion and, most importantly, a 353% boom in eCommerce growth. In 2019, Arts and crafts retailer A.C. Moore announced that it would shutter all 145 stores.

1 min read

Apr 8, 2020

4 Things You Should Do Right Now as an Organization

Original post on SUMOHeavy.com We are living in a strange and unpredictable time. Companies have had a significant jolt in the past few weeks and organizations are scrambling to figure out what they should do without really knowing how to proceed. Here’s my take on what you should do next: React to protect the business. Priorities have entirely changed. You…

Management

3 min read

4 Things You Should Do Right Now as an Organization

Published in SUMO Heavy

·Dec 5, 2019

Our First Year in Business: $100,000 of Free Advice

Our eCommerce consulting company SUMO Heavy officially opened its doors on May 13th, 2010. As we come upon our 10th anniversary, I reflect back on where the time went and some of the stories and experiences over the years. …

Business

4 min read

Published in SUMO Heavy

·Dec 3, 2019

How To Keep Your Ecommerce Business Agile as It Grows

Scaling a company is hard, but scaling successfully is even harder. This is especially true for eCommerce businesses. There are countless tools that make it easier for even the smallest brands and retailers to make their mark, but growing a business to its potential is another story. …

Agile

4 min read

Oct 9, 2019

What’s Going on With IKEA Customer Service?

A few weeks ago we brought on a new hire and found ourselves short of a chair. In our current space, we inherited all the furniture from the previous occupant, and most of the stuff was from IKEA. …

IKEA

2 min read

Published in SUMO Heavy

·Mar 29, 2018

How Web and Mobile Come Together in the Customer Journey

Originally posted at Multichannel Merchant The rise of ecommerce has led to the creation of millions of online shops, and many brick-and-mortar stores are taking a cue from those success stories and expanding their online presence. …

Ecommerce

4 min read

How Web and Mobile Come Together in the Customer Journey

Published in SUMO Heavy

·Jan 9, 2018

How retailers can participate in the rapid growth of voice shopping

Article originally appeared in Digital Commerce 360 on January 2,2018 Tech heavyweights like Amazon, Google and Microsoft are heavily pushing their voice assistants, and major retailers and brands are choosing sides. Bart Mroz, founder and CEO, SUMO Heavy The voice shopping market is materializing rapidly as major players jockey for position during the holiday season, forging alliances and introducing new voice-activated smart speaker devices. …

Retail

4 min read

Published in SUMO Heavy

·Aug 23, 2017

The QVC and HSN Merger: Not Your Usual Retail Story

A recent blockbuster deal in the retail arena was the announcement that TV home shopping giant QVC was buying its main rival, the Home Shopping Network (HSN). This comes at a time when the audience for TV home shopping is in decline, causing some analysts to see the merger as…

Retail

5 min read